To protect our customers' Email Spam Scores, we have some special ScaleGrowth-wide protections in place by default.
These center around preventing accidental double-sending of Emails to users.
One of these checks is for Digests – by default, it checks that:
- Daily Rule: no Daily Digest already went out to this user in the past 24 hours
- Weekly Rule: no Weekly Digest already went out to this user in the past 6 days (week minus a day)
- Monthly Rule: no Monthly Digest already went out to this user in the past 27 days (shortest month Feb minus a day)
The chief reason for these defaults is because we are much more likely to get penalized as "spammy" by the Email Providers* when:
- we send an email that looks like a Daily to Email Providers' algorithms twice or more per day
- we send an email that looks like a Weekly to Email Providers' algorithms twice or more per week
- we send an email that looks like a Monthly to Email Providers' algorithms twice or more per month
- * – Google, Microsoft, Apple, other email companies – and yes, their algorithms can definitely tell from your email content that it looks like a Daily / Weekly / Monthly digest
If your ScaleGrowth subscription includes our Email White-labeling feature, you can choose to Use custom Spam Prevention Rules for your Digests instead.
To do this:
- make sure you Enter Admin mode
- go to Email > Email Automation
- choose the Digest or Notification tab
- select one of the Email Templates, for example the Weekly Digest
- Look for the Scheduling section
- Enable Use custom Spam Prevention Rule
- Enter the number of Days and/or Hours you want to use for this Email Template
Note that Days and Hours are cumulative, and your total Spam Prevention window has to be at least 1 hour long:
- For example, entering 1 Day and 12 Hours will set the Spam Prevention window of 36 hours
- And if you set both Days and Hours to 0, this Email Template will revert to our defaults
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Example scenario
- Say you used to have a Weekly Digest that ran on Wednesdays at noon
- And over the weekend, you changed it to Mondays at noon instead
- If you are using the Default Weekly Rule from above, it will kick in and skip the next round
- (because there hasn't been 6 days since last Wed by Mon)
In this scenario, you have two options:
[A] Keep Weekly Rule & Do Nothing – and let our Email Engine skip this week for these users. It will go back to "full strength" on Mon the following week when no-one triggers the Weekly Rule again.
[B] Shorten the Weekly Rule – the Weekly Rule is just a best practice default, you can always trade-off sending this round sooner against more spam penalty risk.
It's ultimately a trade-off between short-term marketing/engagement "blast strength" vs your long-term email score risk.
